Business Development » Web Development

It's absolutely true that every business needs a web presence.

The development of a website can be based on varied visions & purposes but the overall intent is communication.

Every business has a very specific need to communicate to their target-market what their product or services are & the internet has become one of the primary mediums for accomplishing that goal.

In July of 2004, nearly 3-years ago, Nielsen Net Ratings showed that over 24% of all searches on major search engines were for local businesses. What does that say? It says that people are shopping for susinesses in their own home-towns to do business with. Certainly that percentage has grown over that 3-year period. What does your site say about you or about your business? Does it look like refrigerator art, something the kids made, or is it a masterpiece of design, communication & function?

Every website is composed of 3-basic elements. Those are:

• Design,
• Content &
• Functionality.

Design
Design is the visual appeal of the site. Your site needs to be laid out well & be visually appealing. It also needs to represent your business well. It should be consistent with your brand identity. You may have spent years creating your brand & it's recognition in the marketplace, & you don't want to abandon that identity when you move to developing your web presence. We believe that consistency pays huge dividends.

Content
The content of the site needs to be all about delivering your message to your target. How is that accomplished? Your website should be an extension of your market plan & your marketing message. You need to approach your site with the same level professionalism & consistency as your overall market strategy dictates. We help our clients develop & deliver that message. In addition, we work with marketing professionals & strategists to help communicate the message that they have facilitated developing for our clients.

Functionality
The functional elements of your website include those things that make your site work & facilitate communication. We have developed web-site software that includes modules that make your site more functional. Some examples of available modules are:

• E-Commerce solutions,
• Contact Forms,
• E-Mail Newsletters,
• Portfolio & Image Libraries,
• FAQ Libraries, & more.

In addition to having developed modules for functional site elements, we've created editing tools that make maintaining a website so simple anyone can do it & with very little training.

A few examples of our work. This is by no means a comprehensive list of our clients & our work. We'd be glad to show you more.

Please contact us if you have questions or to find out more information.